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As John Maxwell says, “Leadership is influence—nothing more, nothing less.” So it should come as no surprise that leaders are key influencers of behavior change. “All leaders— the service that is leadership—exist to change behavior,” says Matt Wallaert, behavioral scientist and entrepreneur, in his talk at Leadercast 2020—Positive Disruption. He shares that behavior change happens as a result of promoting pressures (reasons to do something) and inhibiting pressures (reasons not to do something). As leaders, if we want to influence and change behaviors, we can either strengthen promoting pressures or weaken inhibiting pressures.
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