Summary: People love to be around and follow people they can trust. Trust is defined as a confident belief in a person, product or organization. At their core, most failures are actually trust issues but they get blamed on leadership, sales, or something else. That means that a lack of trust is the biggest expense you have. And, a lack of trust affects the bottom line more than anything else. But as trust increases, positive things like output, morale and revenue increase, and negative things (like stress) decrease. Organizations never change, only people do. When you become more trustworthy, you can launch a ripple effect across your entire organization.
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